NOM print readership survey has been integrated with digital readership results from NOBO
NOM is a Joint Idustry Committee wich mission it is to provide the currency for media planning of newspapers and magazines on any platform, paper as well as website and apps. NOM commissions the national readership survey NOM Print Monitor (NPM) to maesure the readership of printed editions. To capture total brand readership of both printed editions and online platforms, NPM has been integrated with the digital readership results from NOBO, which passively measures the online media usage in a panel.
Click here for the press release with a ranking of the media brands.
The next NOM Mediamerken will be published in April 2018. The NOM mediamerken will be updated each quarter from then.