Artikelen / Presentaties
NOM in beeld
NOM presenteert regelmatig op nationale en internationale congressen over het onderzoek of bijzondere projecten. Onderstaande artikelen kunt u downloaden:
WRRS 2009: New learnings from specific issue readership:
Accumulation of readership and calculation of average issue readership.
WRRS 2009: Online interviewing through access panel:
Quantity and Quality assurance.
WRRS 2007: The readership currency: Dutch Design
How a new methodology for AIR measurement opens up new perspectives for the print advertisers and publishers
NOM presenteert regelmatig op nationale en internationale congressen over het onderzoek of bijzondere projecten. Onderstaande artikelen kunt u downloaden:
WRRS 2009: New learnings from specific issue readership:
Accumulation of readership and calculation of average issue readership.
WRRS 2009: Online interviewing through access panel:
Quantity and Quality assurance.
WRRS 2007: The readership currency: Dutch Design
How a new methodology for AIR measurement opens up new perspectives for the print advertisers and publishers