About NOM

NOM (Nationaal Onderzoek Multimedia) is responsible for carrying out and reporting the national readership figures for daily newspapers and magazines. It reports average issue readership (AIR), which is a currency for newspapers and magazines in The Netherlands and the average circulationfigures and digital censusdata of newspapers, magazines and business magazines. NOM is organized as a Joint Industry Committee (JIC), consisting of four participant organisations: NDP Nieuwsmedia (the association of newspapers), NUV Groep Publiekstijdschriften (association of periodical press), BVA (association of advertisers) and PMA (association of media-buying agencies). NOM was founded in 2001.

NOM produces two main surveys: NOM Print Monitor (the readership survey) and NOM Doelgroep Monitor (the single source consumer survey); these two are combined in the NOM Print & Doelgroep Monitor, which includes readership figures, socio-demographic characteristics and consumer characteristics of the respondents. This survey is published twice a year and has a sample of 17.000 Dutch individuals of 13 years and older. Readership is measured with the Specific Issue Readership method; NOM is one of the first surveys in the world that adopted this innovative method for measuring Average Issue Readership. Both readership and consumer survey are carried out by GfK Intomart.

NOM also participates in the joint establishment survey Media Standard Survey (MSS) (a collaboration of three JIC’s responsible for audience measurement: SKO, NLO and NOM). This survey, which has been published for the first time in 2012, is used as a source for census information on demographics and media usage / penetration in The Netherlands. The survey is carried out by TNS NIPO.

NOM is a member of EMRO (European Media Research Organisation), i-jic (international organization of JIC’s), MOA (National association for market research) and of ESOMAR. NOM actively participates in Print And Digital Research Forum (former Worldwide Readership Research Symposium).

For more information about NOM or its surveys please contact Irena Petric, managing director of NOM: i.petric@nommedia.nl
or call the NOM office: +31-208204434.