NOM (Nationaal Onderzoek Multimedia) is responsible for carrying out and reporting the national readership figures for daily newspapers and magazines. It reports average issue readership (AIR), which is a currency for newspapers and magazines in The Netherlands and the average circulationfigures and digital censusdata of newspapers, magazines and business magazines. NOM is organized as a Joint Industry Committee (JIC), consisting of four participant organisations: NDP Nieuwsmedia (the association of newspapers), NUV Groep Publiekstijdschriften (association of periodical press), BVA (association of advertisers) and PMA (association of media-buying agencies). NOM was founded in 2001.
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